EB, also known as Ekobryggeriet in Sweden, launched in the spring of 2017 and offers Sweden’s leading organic premium tonic – which we are very proud of. Our tonic is both organic and premium. Not one or the other, but both and at the same time. It is important for us to show the world a sustainable and organic way of producing the highest quality products. For us, it’s something we take for granted, and now we want to inspire more companies to see the possibilities of sustainable production. Of course, we still have a lot to learn but the most important thing is to start somewhere! Everyone can and should contribute to a more sustainable world.
WHY MAKE IT COMPLICATED?
EB is owned by The Nordic Soda Company AB, a company with its roots and office in Norrköping. The tonic itself is produced in what we think is Sweden’s most beautiful factory in Österlen, in southern Sweden. EB’s Nordic Tonic contains nothing more than natural aromas, carbonated water, organic sugar and citric acid as an acid regulating agent. As well as the bitter taste of tonic. Why make things complicated? We are so extremely proud and grateful for all the wonderful reviews we have received. The tonic seems to be appreciated by everyone – from the eager home chefs to the professional bartenders.
A THIRD TO THE WORLD
In addition to running a successful business, our goal is to find new ways to give back to the world. We live by the principle “A THIRD TO THE WORLD”. This means that we give back one third of the company’s profits to the environment or people who need help. For us it’s obvious that we as entrepreneurs must take a greater responsibility for having a world left to make money in. Of course we want to make money, but not to any price! We give one third of our profits to small and large organizations that support both social and environmental improvement projects. We see it as future entrepreneurship!